Multi-year project working with Long Beach, CA’s Fingerprints Music – a nationally-acclaimed fixture of the US music retail landscape – has led to helping add online presence and omni-channel eCommerce to one of the country’s leading brick-and-mortar independent stores.

Fingerprints is an 8,000 sq ft Los Angeles legend – home to extensive collections of new and used music, movies, books, art installations, and live music events with world-famous artists like Weezer, Lou Reed, Public Enemy, Foo Fighters, Beach Boys, Jack Johnson, Charli XCX (and literally hundreds more).

Over the past decade, this project has included branding, content creation, website design/build, SEO and SMO guidance, and the formation of an omni-channel eCommerce strategy across multiple 3rd party ecommerce platforms. 

When it became obvious that the traditional scrum of bodies rushing into the store on a magical April morning was not going to be the 2020 Record Store Day experience, Chemistry helped Rand Foster and Team Fingerprints construct a coordinated network of content, social media, and email marketing.  Paired with digital order onboarding, it was a solution that not only satisfied RSD’s long list of technical and practical requirements, but also created a blended online/offline experience to rival the excitement of the traditional in-person-only event.

This innovative digitization of the Record Store Day experience resulted in a doubling of traditional revenues, and so even in these post-pandemic days, Fingerprints continues to utilize and refine some elements of the digital approach to enhance the real world experience.